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Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
Let Charli XCX's "Brat" Green Inspire Your Next Manicure
The Corporate Capris Trend Is Business Casual Meets Summer Friday
I Tried Fascia Therapy to Finally Loosen Up—Here's How It Went
These Under $35 Sandals Are Summer's Unexpected Cool Girl Shoe
Texas Blonde Is the Boldest Way to Go Bright this Summer
I Went Summer's Most-Requested Hair Color: "It Girl Blonde"
This Summer's Millennial Pink Hair Trend Will Make You Miss Tumblr
TikTok's Viral "Boyfriend Blush" Trend Is the Secret to a Pretty Summer Flush
The Silver Shoe Trend Is the Answer to All Your Summer Footwear Woes
The 2024 Met Gala Confirmed TikTok's No Mascara Trend Is Happening IRL
Summer 2024's Biggest Makeup Trends: Berry Lips, Sunset Colors, and More
Summer 2024’s Biggest Nail Trends are Inspired by Retro Pool Furniture and Britney Spears
Summer 2024's Biggest Hair Color Trends Are All About Blonde
Summer 2024's Haircut Trends Include Short Bobs, Long Bangs, and Lots of Volume
The Bow Tattoo Trend Is About to Be Everywhere in 2024
Brightly Colored Sneakers Are the Secret to a Summer Outfit Slay
5 Trendiest Nail Color Ideas for May, From Corals to Jellies
The “Fancy” French Manicure Trend Will Be Everywhere This Summer
Serena van der Wooden Blonde Is The It Girl Shade To Try This Spring
TikTok's Sunset Blush Trend Has Us Counting Down to Summer
Honey Blonde Is Spring’s Sweetest Hair Trend
This Spring Color Trend Is Coming for Your Nails
Models Ditched the Mascara for an Effortless Makeup Look at Dior's Runway Show in NYC
Millennial Side Bangs Are Everywhere Right Now
Ladies Who Lunch Are Fashion's Latest Muses
This Divisive Nail Trend Is Back in a Major Way
The "Deep" French Manicure Is the Glam Nail Trend Taking Over This Spring
"Faded Pastel" Nails Are the Sophisticated Take on a Spring Classic
It’s About Time for Rain Boots to Make a Comeback
Dark Rose Lips Are the Romantic Take on Y2K Liner
I'm a Derm—I Spotted These 8 Skincare Trends at the 2024 AAD Annual Meeting
2024's Biggest Spring Makeup Trends: Bright Blush, Doll Skin, and Chrome Eyes
Spring 2024's Haircut Trends Include Fluffy Curls, Side-Swept Bangs, and Lots of Bobs
Spring 2024's Biggest Hair Color Trends Are Inspired by '90s Icons and Serena van der Woodsen
Spring 2024's Coolest Nail Trends Include Square Tips, Subtle Shimmer, and Bows
The Ballet Flat Trend Is Getting a Sporty Upgrade This Spring
This Spring Hair Accessory Trend Will Make Your Whole Outfit
The "Naked" French Manicure Will Make You Look Expensive
"Stone Nails" Will Be Everywhere This Spring, According to TikTok
Big Hair Is Back
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists
"Bow Stacking" Is the Coolest Way to Bring the Coquette Aesthetic Into 2024
Après-Ski Makeup Is the Rich-Girl Beauty Trend You Need to Try This Winter
New York Fashion Week's Top Fashion Trends, from Modern Mob Wife to Soft Power Dressing
The Indie-Sleaze Jacket Trend Will Unleash Your Inner Party Girl
How Pat McGrath Created Glazed Doll Skin for Maison Margiela's Couture Show
When It Comes to Mob Wife Fashion, No One Does It Like Adriana La Cerva in 'The Sopranos'
The Mob Wife Manicure Will Unleash Your Inner Carmela Soprano
These 9 Stanley Cup Alternatives Could Be the Next It-Girl Tumbler
The Office Siren Trend Is Business Casual for Hot Girls
8 Tattoo Trends That Will Define 2024, According to Artists
If the Golden Globes Are Any Indication, Everyone Will Have a Flippy Bob in 2024
The "Pop Star Red" Hair Trend Will Make You Feel Famous
Venetia From 'Saltburn' Is on Everyone's Beauty Mood Board
5 Makeup Trend Predictions for 2024, According to Celebrity MUAs
From '60s Bangs to the Shaggy Pixie, These Are All the Winter Haircut Trends to Try in 2024
2024's Biggest Winter Makeup Trends: Frosty Eyes, Blurred Lips, and More
This Winter's Biggest Nail Trends Include Icy Shimmer and Bow Details
Everyone Will Be Going Golden Bronde or Botticelli Brunette This Winter
What Is the Hollywood Hair Theory All Over TikTok?
Baby Brow Lamination Will Give You Fluffy, Full Brows Without the Drama
Sugar Plum Nails Are the Magical Manicure to Try This Season
The Coolest Hair Trends to Try for Holiday 2023, From Baby Bows to Braided Buns
4 Easy, Festive Ways to Reimagine "Traditional Holiday" Style