Pumpkin Spice Latte Makeup Is the Latest Fall Beauty Trend Taking Over TikTok

Makeup trends often flow with the seasons. For example, this past summer, we saw the emergence of aesthetics like "Strawberry Girl" and "Tomato Girl." Now, with autumn's arrival, a new set of beauty trends are taking center stage. Pumpkin spice makeup, in particular, seems to be one of the buzziest looks of the season thus far (and the latest variation on the latte beauty trend). Ahead, celebrity makeup artist Jamie Greenberg and Hourglass global artistry and training director Vanessa Eckels share tips on how to achieve the warm-toned makeup trend.

The Trend 

Now that fall is here, pumpkin spice makeup has gained lots of traction on social media. The hashtag has racked up over seven million views on TikTok, with top creators like Meredith Duxbury, Victoria Lyn, and Alissa Janay creating tutorials related to the trend. The trend is essentially all about doing makeup with the colors of autumn. "Pumpkin spice makeup involves warm tones; it's monochromatic and smoky–just like the cozy fire you want to snuggle up next to while you cradle that warm mug of pumpkin spice in your hands," Greenberg says. 

In years past, fall makeup trends have typically revolved around matte looks, but according to Eckels, pumpkin spice makeup takes a slightly different approach. "It's all about exuding a warm, rich glow that shimmers," she says. 

How To Get The Look

Since radiant skin is a focal point of this look, Eckels and Greenberg recommend sticking with light-coverage complexion products. "Start with a lightweight skin tint or foundation that provides a naturally glowing, second-skin finish," Eckels says. She recommends Hourglass' Veil Hydrating Skin Tint, as it provides lasting hydration and gives the skin a dewy finish. Danessa Myricks Beauty's Yummy Skin Serum Skin Tint ($36) can also provide a natural, illuminated finish. 

From there, you can move on to creating your pumpkin spice look. The monochromatic nature of the trend starts with choosing the same tones on your eyes, lips, and cheeks. "Think brown, rust, orange, or bronze shades," Greenberg says. 

Greenberg recommends first applying bronzer to warm up your complexion. "Feel free to be liberal with bronzer for a pumpkin spice look, as bronzer brings it all together," she says. Greenberg recommends using Pur's 4-in-1 Skin-Perfecting Powders Face Palette in Medium-Tan or Dark-Deep, as she says these compacts have the perfect pumpkin spice shades.

"A good rule of thumb with bronzer is to apply it to all the spots where the sun naturally shines [on your face]," Eckels says. Depending on your face shape, this can include your temples, cheek, nose, and chin. Eckels and Greenberg also recommend applying bronzer on your eyelids to achieve the most seamless look. 

From there, you'll want to dab an orange-toned blush onto the apples of your cheeks to give your makeup an added fall flair. ONE/SIZE by Patrick Starrr Cheek Clapper 3D Blush Trio Palette in Freaky Peach is a great option—it includes a variety of peachy, orange blush shades. To complete the look, swipe on a complimentary lipstick or gloss. 

The Best Pumpkin Spice Makeup Examples