The 8 Best Beauty Sets at Target of 2024

Nothing against Disney World, but we strongly believe Target is the happiest place on Earth. Is there anything better than leisurely perusing the aisles (after grabbing a Starbucks bevie, of course), and loading up your cart with all of the essentials on your shopping list and all kinds of other fun goodies that you find along the way? We think not. And not only is it a top destination for trendy home decor and fun fashion collabs, but it’s also a great place to shop for any and all things beauty. “You can find everything from the hottest brands on TikTok to emerging new lines to clean brands, all at various price points,” says beauty expert and esthetician Erica Marie Gatt.

One of the best ways to find affordable beauty products—and to discover top-rated brands—is to shop the extensive collection of Target beauty sets. With choices across all categories, there’s a little (okay, a lot) something for everyone. You’ll be surprised to see how Target has rebranded itself as a destination for TikTok beauty finds, celebrity makeup artist favorites, and dermatologist-loved skincare products. And because we never sleep on beauty trends, we tapped a beauty expert to help us conduct hours of research on the best beauty sets at Target from everything from bath and body finds to makeup and skincare sets.

Best Skincare: Sunday Riley Good Genes Power Couple Mini Kit

What We Like

• Comes with two products that are great for skincare newbies or pros alike

What We Don't Like

• Products are small
  

This is a top pick for Gatt, who says the duo packs a powerful punch when it comes to brightening your complexion. The kit comes with a retinol-based Luna Sleeping Night Oil and the brand’s beloved Good Genes Lactic Acid treatment (a long-time team Byrdie favorite). They are smaller products, but they’re great for travel, as well as an affordable way to check out the formulas before investing in their much pricier, full-size counterparts.

Type: Skincare | Cruelty-Free: Yes

Best for Nails: Olive & June Nail Polish Greatest Hits

What We Like

• Included nail colors are all wearable
• Bottles are full-size

What We Don't Like

• Doesn't come with any nail tools
  

Anyone who loves a DIY mani will appreciate this set. You get a trio of the brand’s best-selling shades—a classic red, sheer nude, and bubble gum pink—alongside their super-shiny and long-lasting top coat. All the bottles are full-size, always a win in our book, and while this set doesn’t come with any nail tools, the brand does make a set of those that’s available at Target as well.

Type: Nail polish | Cruelty-Free: Yes

Best for Men: Bevel Men's Skincare Kit

What We Like

• Products are full-size
• Clean & cruelty-free

What We Don't Like

• Formulas may be a bit irritating for those with sensitive skin
  

Don’t sleep on the awesome selection of men’s grooming goodies to be found at Target. Case in point: This set comes with basically everything he needs for an effective skincare routine: a cleanser, daily exfoliating pads (which are also great at keeping ingrown hairs at bay), and a gel moisturizer. The formulas are great for normal, oily, or acne-prone skin types.

Type: Skincare | Cruelty-Free: Yes

Best Clean: Pacifica Vegan Collagen Facial Treatment

What We Like

• Nice trio of skincare products
• Clean & cruelty-free

What We Don't Like

• Products are all small
  

Another recommendation from Gatt is, “This is the perfect skincare trio to hydrate, plump, and reinvigorate your skin while traveling,” she says. There’s a creamy cleanser, night cream, and patches that work equally as well to depuff your under-eye area as they do to smooth out smile lines around your mouth. All of the products are not only effective, but also clean—Target has its own set of “clean” criteria, which makes it easy for those seeking out more natural alternatives to find products that fit the bill.

Type: Skincare | Cruelty-Free: Yes

Best Fragrance: Being Frenshe Mood Boosting Perfume Discovery Set

What We Like

• Offers a wide array of different scents to experiment with
• Clean & cruelty-free

What We Don't Like

• Small spray nozzle can sometimes get stuck
  

In the market for a new signature scent? A fragrance set, like this is one, is the perfect place to start your search. Take five different eau de parfums for a test run; each one is named after a particular mindset or mood and features a unique combo of different notes. They layer nicely as well, if you like to mix and match, not to mention that the tiny vials are TSA-approved and great for travel.

Type: Fragrance| Cruelty-Free:

Best for Hair: Pattern On-The-Go-Kit

What We Like

• Small tubes are refillable
• BIPOC-owned brand

What We Don't Like

• Formulas aren't suitable for non-curly textures
  

Travel-size products aren’t necessarily the most sustainable, but these are the exception to the rule—each of the small tubes is refillable. The set comes with a shampoo, conditioner, and leave-in conditioner, all of which work beautifully on a variety of kinky, coily, and curly textures. Plus, how fun is the packaging?

Type: Haircare | Cruelty-Free: Yes

Best for Lips: Nudestix Everyday Lip Nudes Mini Kit

What We Like

• All three shades are neutral and wearable
• Sharpener included

What We Don't Like

• On the more expensive side
  

“I love a longwear, non-drying, smudge-proof lip product, especially in more neutral tones, like these,” says Gatt. (There’s a dusty rose, deep raspberry, and rosy pink included.) The mini size is also great to throw in your purse, and the trio of lip pencils even comes with a sharpener and a mirror, making application easier than ever.

Type: Makeup | Cruelty-Free: Yes

Best Lip Color Kit: Peripera Ink The Velvet Longwear Lip Tint and Lip Liner Kit

What We Like

• Longlasting color payoff
• Hydrating and lightweight

What We Don't Like

• Not transfer-proof
  

Peripera is a makeup brand known for its vibrant and innovative lip products. The ever-popular Velvet Longwear Lip Tint kit, complete with a matching lip liner, is available at Target for under 20 dollars. Whether you wear it on special occasions or for an everyday pop of color, you'll love how it goes on like a light mousse that wraps lips in saturated color.

Type: Makeup | Cruelty-Free: Yes

Final Verdict

There’s plenty (and we mean plenty) of amazing beauty sets to be found at Target. The Kopari Forever Faves Bath and Body Kit is our top pick, featuring a multi-tasking coconut oil product that can be used multiple different ways. Both the Sunday Riley Power Couple Mini Kit and BYOMA Hydrating Starter Skincare Set are great choices for skincare lovers.

What to Look for in Beauty Sets at Target

The size of the products

Some of the beauty sets at Target feature full size products, while others feature minis or travel sizes. Per that point, sets aside, most Target beauty sections also feature an area dedicated to trial size products from some of the hottest brands on the market, notes Gatt. Check this out if you’re curious about trying something out before committing to purchasing the full-size version.

Ingredients

Like many other retailers, Target has its own “clean” standard and denotes products that meet the criteria as such, a good thing to seek out if you’re focusing on more natural products.

Black at Target

The retailer focuses on featuring and highlighting BIPOC-owned brands across all categories, beauty included. They’re helpfully called out as such, and worth checking out if you want to discover some smaller brands you may have never heard of, as well as products from bestselling BIPOC brands like the Pattern On-The-Go Kit.

At a Glance

The Target website features this section under all of their beauty products, helpfully calling out distinctions such as skin types they’re good for, whether or not they’re clean and/or cruelty-free, certain active ingredients they may contain, and more.

Why Trust Byrdie

Byrdie contributor Melanie Rud has nearly fifteen years of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She’s a devoted Target aficionado, visiting her local store at least weekly, and always perusing the beauty section whenever she’s there.