What do you get when the queen of Scandinavian style and the queen of Malibu bikinis team up? A collaboration between Frankies Bikinis and Djerf Avenue, of course. The best brand partnerships are the ones that feel natural, and the collection, dreamed up by founders Francesca Aiello and Matilda Djerf, is the perfect balance of each brand's perspective, chock-full of fresh prints and vintage-inspired silhouettes with a touch of Scandi-flair. The line of 34 pieces launches on June 11, just in time for summer.
“Combining Djerf Avenue’s effortless clothing staples with our flattering swim styles, we’ve designed a collection that celebrates our shared love for carefree days under the sun,” shared Aiello.
If you’ve found yourself enamored with Scandi style, you’re probably familiar with Matilda Djerf’s Djerf Avenue. The brand was born as a way for Djerf to share her go-to pieces with her followers, and balances classic styles like blazers, linen sets, and button-ups with sweet prints and playful shades (anything with her iconic summer berries print is always sold out). Her collection with Frankies Bikinis fuses her dreamy Scandinavian perspective with Aiello’s California-cool swim and beachwear.
“Designed to celebrate summer, these pieces are perfect for those dreamy, sun-kissed days we all love,” said Djerf of the collection. Highlights include a new swim silhouette that’s inspired by Djerf and has an extra-supportive fit. Colorful prints such as a custom gingham designs and bright summer stripe are available across styles. The line also boasts an impressive size range, from XXS to 3XL.
Comfort is key when it comes to swim and vacation wear, which is why it was a priority for both brands when dreaming up the styles. “I wanted the collection to feel airy, and effortlessly flowy in the best way possible—along with the most gorgeous swimwear,” said Djerf.
The collaboration is available on both frankiesbikinis.com and djerfavenue.com with prices ranging from $69 to $149.