The 7 Best New Lip Products to Add to Your Makeup Rotation

If you’re anything like me, you're always looking for a chance to refresh your makeup stash. My personal obsession is lip products. Though I can’t part with glosses and hydrating lipsticks, I have no problem incorporating new and seasonal shades into my routine.

New beauty products are launched all the time. I spend hours trying classic formulas in new shades and new-to-the-market innovations. So if you, too, are ready to shake up your makeup routine, keep reading because I’m sharing everything you need to know about the best new lip products. 

Milk Makeup Odyssey Hydrating Non-Sticky Lip Oil Gloss

It’s been a while since I’ve fallen this hard for a new product as quickly as I have with this one from Milk—but trust me, it’s outstanding. This oil and gloss hybrid is too good to pass up regardless of the season. The formula combines the richness and glassy finish of a lip gloss with the hydrating and non-sticky feel of a lip oil. It’s incredibly smooth and comfortable on the lips, and the range features neutrals and some more unique shades.

It looks beautiful on its own or layered on top of lip liner for an ultra-juicy look. If you’re in the market for a deep, vampy color for the season, the shade Voyage is a stunning blackberry hue that looks beautiful on tons of different skin tones.

Kulfi Heirloom Satin Lipstick

If you’re looking for a buildable lipstick with a moisturizing formula and a shiny finish, you can stop your search here. This new release from Kulfi impressed me immediately thanks to the creamy consistency and range of beautiful shades that vary from rosy to caramel brown and even a rich berry. Most of the colors are deeper in person than they appear online, but this is actually a good thing because they can be worn on a wide spectrum of skin tones. You can apply one light layer for semi-opaque coverage, or add additional layers for full coverage and a high-shine finish.

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil

This new release from Saie is the love child of lip gloss and lip oil. Formulated with hyaluronic acid, jojoba oil, and shea butter, the smooth, gel-like texture feels hydrating on the lips while coating them in a lacquer-like shine. It’s non-sticky, plush but not goopy, and sits beautifully on bare lips or layered over a lip color.

The shades have about a medium level of pigmentation, so you’ll be able to bring your lips to life with shine and a dose of color, though they’re not so opaque that you’ll need to be too precise during application. I don’t find the hydration from this formula to be the most long-lasting, but the gel texture and juicy look it creates is impeccable, and I think it’s an excellent product to keep in your bag year-round.

Hourglass Phantom Volumizing Glossy Lip Balm

Lip gloss sticks are all the rage lately, and this one from Hourglass is fantastic. The original launch featured a range of red tones with a few neutrals thrown in there, but the brand recently expanded the line-up with some more muted colors perfect for everyday makeup looks. They offer the convenience and mess-free application of lipstick with the cushiony, glazed finish of a gloss.

I love that the formula feels a bit cooling upon application and that the colors are semi-pigmented but still let a bit of your lips peek through the color. My top picks are Rise, a cool beige that’s great for daily wear, and Lure, a berry purple that’s perfect for a night out.

Naturium Phyto-Glow Lip Balm

Don’t let the name fool you, this isn’t your average lip balm. Formulated with shea butter, cupuaçu butter, and vegan squalane, it supports your lips with a host of moisturizing ingredients while creating a super-glossy finish. I love that it delivers long-lasting hydration, a visible dose of color, and a boost of shine all without being sticky or heavy. It feels like a hydrating lip mask but looks like a traditional gloss, making it a great option to keep in your bag to re-apply throughout the day. Plus, the range has a clear shade and more colorful options, like a Hibsicus, a Barbie pink, or Jam, my personal pick for fall.

YSL Rouge Pur Couture Caring Satin Lipstick

This iconic lipstick from YSL was brought to life in 1978, and it’s now getting its very own “glow-up” thanks to updated packaging and an elevated formula. The range still features tons of classic red and neutral shades with the same satin finish it’s had all along, but now the formula is packed with more skincare ingredients, like nourishing ceramides and ​​tuberose and prickly pear extracts. It’s smooth, incredibly pigmented, and comfortable on the lips—everything you want from a classic lipstick. And with a large shade range, you’ll have no trouble at all finding your perfect match.

Nars Powermatte High-Intensity Long-Lasting Lip Pencil

Looking to embrace a matte lip this autumn? I recommend checking out this new lip pencil from Nars. It marries the finish and staying power of a liquid lipstick with the precise application of a pencil. The formula is incredibly thin, smooth, and pigmented, so you’ll be able to achieve full-on pigmentation in just one swipe. I love that it sets down and lasts like a liquid lipstick would, but it doesn’t feel nearly as tight or heavy as most liquid formulas do. The line-up offers a variety of reds, browns, and rosy shades, perfect for taking from day to night this season.