Our Editors Predict These Products Will Trend In 2024—And They're On Sale Now

Trends are cyclical, as we all know, but in 2023, we’re finding ways to make them fresh and meaningful to our times. And although Byrdie thinks you’re just fine the way you are, the idea of newness in the New Year often brings with it a fever of excitement. What better (or fun) way to channel newness than with a refreshed look. Plus, let’s face it, there are some beauty and style looks we’re happy to leave behind (see ya, dramatic black eye makeup). As for the new,  skinification, barefaced beauty with lots of highlighter (ditch the heavy contour), expressive brows, and bold statement pouts top our editor predictions when it comes to beauty. When it comes to style, from feathers to ballet flats, we’re embracing a new romance that’s ephemeral and escapist, yet also completely wearable—think chunky clogs and western inspired boots made for stomping.

Revel in Byrdie editors’ top beauty and style predictions for 2023—and shop them, because we’ve scoured the best post-holiday sales to find these hot trends at a deep discount, right now.

Trend: Scalp Care

Briogeo Scalp Revival™ Shampoo & Don't Despair, Repair!™ Hair Mask Gift Set

Shop Now: sephora.com; $43, Originally $57

“We’re going to see people putting a lot more effort into their scalp-care routines this year. Although scalp-care has been popping for a while now, 2023 will see the emergence of a multi-step routine that encompasses massage and exfoliation, stress-free brushing, and shampoos with formulas that clarify the scalp to get rid of build-up. As people move towards ‘skinification,’ or focussing on a beauty routine to help the integrity of the skin, we’re realizing that the key to shiny, bouncy, and long hair is a healthy scalp, and oil and debris can gunk it up." –Jill Di Donato, Senior Commerce Editor

Trend: Blurred Skin

Tarte Creaseless Concealer & Glow Must-Haves Duo

Shop Now: tartecosmetics.com Now $11, Originally $15 ($26 value)

“Around 2015 and 2016, bold glam with full-coverage, matte skin was the ultimate beauty trend. Over the last few years, dewy, more natural-looking skin achieved using skin tints and tinted moisturizers has swept the beauty industry. But currently, most of the foundation releases we’re seeing are medium coverage formulas that help to create a look that falls somewhere in the middle—not overly matte or perfected, but containing enough coverage to adequately blur the skin and create an even complexion.” —Alyssa Kaplan, Commerce Writer  

Trend: Western Inspired

Carnelia Boot

Shop Now: vionicshoes.com Now $105, Originally $180

“I love a fashion trend that mixes the unexpected. 2023 has sturdy rodeo-styling meeting the busy streets of New York City. I’ll kick up my spurs for a Western-inspired bootie, high-rise flare jeans, and all of the suede. The best part is designers have elevated what are typically hardworking, practical styles into streetwear. It’s cowboy boots paired with a mini dress, fringe on a fitted skirt, or a paisley pattern done in silk. The juxtaposition is what makes this trend so fun.” —Shannon Bauer, Senior Commerce Editor

Trend: Multitasking Hair Masking

Vegamour GRO Hair Serum (3 Pack)

Shop Now: vegamour.com Now $140 with code NEWYEAR23, Originally $174

“Many self care trends originate on TikTok, and I for one am always easily swayed. A lot of hacks end up not working out, but one—multitasking hair masking—has taken my FYP (and hair routines everywhere) by storm. Sure, lathering a bonding mask on your ends while you clean your apartment does the trick, but many creators have proven that you can style your slick back buns and other trendy going out styles with none other than your favorite mask. Look for hydrating, bond-repairing formulas (in either cream or oil form) that nourish your hair while you’re out and about.” —Caitlyn Martyn, Commerce Writer

Trend: Cashmere Skin

Fenty Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry

Shop Now: sephora.com Now $30 for 8.6 oz Originally $40

Glazed, glass, Jello—I’m about each skin trend. But what I love about the cashmere skin trend is how it emphasizes skin-feel as opposed to just a visual aesthetic. To achieve, I’ll use a light tinted moisturizer over a luxe-featherweight toner packed with hydrating humectants to keep my skin super soft, especially when the temperatures drop and I’m cranking the heat up at night. —Jill Di Donato, Senior Commerce Editor

Trend: Plump, Juicy Lips

MAC Cheers to You Lip Glass Kit

Shop Now: nordstrom.com Now $19, Originally $34

“Much like the products themselves, matte lips have stood the test of time. The longwear, matte trend held on through many formulas, colors, and years, so I’m excited to see a recurrence of lower effort glosses. The ‘filler-effect’ of juicy lips sans needles requires just a swipe of a plumping gloss.” —Shannon Bauer, Senior Commerce Editor

Trend: Holistic Beauty

Tower 28 SOS Skincare Set

Shop Now: tower28.com Now $64, Originally $74

“Thoughtful beauty is becoming more mainstream. The pandemic showed people the importance of health in all aspects of our lives, and that includes beauty. We want to look healthy, feel healthy and utilize makeup in a way that adds a minimal accent to enhance the work we put into our skin (and skincare routines!). I’m expecting consumers to be more mindful and focused on product formulations and how each ingredient can benefit your skin—not to mention, whether it’s clean and ethically sourced—as well as at-home wellness tools and gadgets. My go-to is Macrene Actives High Performance Face Cream from New York City dermatologist and researcher, Dr. Macrene Alexiades, which is a plant-based, clean formula filled with more than 50 plant-derived active ingredients—most of which are sourced from her organic farm in upstate New York.” —Kaitlin Clark, Senior Beauty Commerce Editor

Trend: Aquascape

Mango Textured Puff Sleeve Dress

Shop Now: nordstrom.com Now $26, Originally $50

“Trend forecasters like Depop are calling Aquascape the evolution of the coastal grandmother trend, but I find it a combination of the party girl aesthetic, Y2K, and Barbiecore in a different color. Think turquoise slip dresses, sparkly accessories, and pearl/seashell accents. Beauty is already seeing this introduction of mermaid vibes with tiny braids, glitter hairspray, and sparkly eye makeup. When the new Little Mermaid comes out later in 2023, the trend is only going to explode.” —Emily Cieslak, Assistant Commerce Editor

Trend: Motocross Style

Topshop Faux Leather Biker Jacket

Shop Now: nordstrom.com Now $33 to $91, Originally $89 to $91

“Post-pandemic hedonism has helped to bring the biker and rock’n’roll aesthetics back into full view, and there’s no indication of their popularity waning. Rather, in 2023, we’re likely to see it continue to evolve. For their respective Spring/Summer 2023 runway shows, for example, Diesel, David Koma, and Chloé fashioned versions of the motocross jacket, a style that’s not to be confused with the more classic lapeled moto jacket that reigned supreme in 2022. Nay, this topper is best characterized by its round, collarless neckline and popper collar fastening and has already been worn by the likes of La Rosalía, Bella Hadid, Hailey Bieber, and Camille Charrière.”  —Hayley Prokos, Associate Commerce Editor

Trend: Chunky Clogs

Camper Kaah Leather Clogs

Shop Now: camper.com Now $148, Originally $185

“One thing about me is that I will always sacrifice style over comfort. So you can probably imagine my joy when I started noticing the style influencers on my TikTok feed donning clogs with their ensembles, instead of the usual heels or booties. Clogs are often worn by people who are on their feet all day (think chefs or nurses), so I’m happy to see that being reimagined as the fashionable shoe of choice. They’re chic but functional, and they’re perfect for your return-to-office shoe (as they won’t kill your feet during the commute). Some brands are already featuring their own twist on clogs, so expect them to be even more popular in 2023.” — Shannon Stubbs, Updates Writer

Trend: Magenta Lips

Tarte Double Duty Beauty Glide & Go Buttery Lipstick

Shop Now: tartecosmetics.com Now $14, Originally $18

“After years of hiding our pouts behind masks, we’re embracing a bold, statement lip, in the universally flattering shade of Magenta, the Pantone color pick for 2023. As for texture and finish, we’re seeing so many incredible formulas, so behold the creamy matte and long wearing formulas that don’t dry out and settle, like previous iterations.”— Jill Di Donato, Senior Commerce Editor

Trend: Ballet Flats

Sam Edelman Felica Flat

Shop Now: nordstrom.com Now $70 to $120, Originally $120 to $140

“Throughout 2022, trend forecasters and fashion-focused consumers alike have been seeing the style offered in the collections of Miu Miu, Loeffler Randall, and even Reformation—and on the feet of mega-influencers like Matilda Djerf. (Even if some people never stopped wearing them in the name of personal style.) But it hasn’t run its course as an it-style. ‘The ballet trend is just at its start!’ Marina Larroudé, founder of her eponymous footwear label, wrote to me in an email earlier this month. To put it into further context, her brand’s Blair flats sold out two weeks after launching in August but have since been restocked in a handful of colors. Indeed, they’re super cute and easy to wear throughout virtually all of the seasons.”  —Hayley Prokos, Associate Commerce Editor

Trend: Bare Faces with Lots of Highlighter

J. Cat Beauty Aura Glow Liquid Highlighter

Shop Now: ulta.com Now $5, Originally $9

"We’re starting to scale back on the overly contoured look in favor of showing off the hard work we’re putting into our skincare routines. Bare-faced beauty, as a result of pH balanced, nourished, well-maintained skin, is a luxury many of us invest a lot of time into and don’t necessarily want to cover up the glow with unnecessary layers of makeup. Even better: when your skin looks vibrant and healthy, you simply don’t need anything else, except a few strategic swipes of translucent highlighter (skip all the sparkles and shimmers) to really enhance your natural skin. Remove the filter and live in a truth of radiant beauty." —Kaitlin Clark, Senior Beauty Commerce Editor

Trend: Double-Dose Mascara

Elizabeth Mott Lengthening Mascara

Shop Now: amazon.com Now $13, Originally $20

"The latest mascara formulations are truly spectacular—clean, inky black, non-goopy and slide from base to tip with ease. These next-gen mascaras will also give you—without fail—the look of long, lush, doe-eyed lashes, but without the clumps or smears. They’re also meant to be layered, so don’t be nervous to double or triple swipe coats (they still won’t clump, I promise) for a truly eye-catching look." —Kaitlin Clark, Senior Beauty Commerce Editor

Trend: Creativity with Brows

MAKUP Brow Me

Shop Now: amazon.com Now $10, Originally $17

People are doing crazy things with their brows and the styles we’re seeing are only getting bolder and more creative. I’m certainly not advocating for overly-plucked eyebrows to make a comeback, but I wouldn’t be surprised to see it among the sea of bleached, glitter-soaked, metallic-tinged or sharp, geometric shaped brows. Bold brows are becoming less shocking and I think we’re going to continue to push the envelope with innovative brows as a reflection of personal style and creativity. —Kaitlin Clark, Senior Beauty Commerce Editor

Trend: Feathers

WAYF x Jourdan Sloane Sophie Feather Cuff Long Sleeve Sweater Dress

Shop Now: nordstrom.com Now $37, Originally $85

"In a world that’s been fully reshaped by the shenanigans we went through in 2020, the name of the game post-pandemic is maximalism. Well, that and minimalism, really, it all seems to be fair game. Either you’re wearing sneakers every chance you get or rocking platforms, sequins, and feathers non-stop. I happen to fall somewhere in the middle, but I can’t help but notice how much of a staple feather detailing has been in pretty much all of the eye-catching items I’ve seen as of late. I love this option from because it’s subtle enough for those that fall closer to minimalist-chic on the spectrum but still features the trend."  —Dominique Hobdy, Senior Commerce Editor