Every Product in TikTok Creator Alix Earle’s New GRWM Makeup Routine

If you have TikTok, you’ve definitely heard of Alix Earle. The 23-year-old influencer has over six million followers on her account—where she posts daily vlogs, outfit videos, and her ever-so-popular Get Ready With Me videos (which usually rack up millions of views). We even named her one of the 14 most impactful beauty content creators of 2023.

Her makeup routine is always the talk of the #BeautyTok community—with the products that she uses selling out quickly after she mentions them. So when she posted an updated version of what she's been using lately, we knew we had to find every product before they were gone. Keep reading to see what Earle uses in her regimen, why we love them, and how to shop them. 

Mac Strobe Cream

Earle starts off her routine with this illuminating moisturizer as a multi-tasking primer and base. She uses the shade Goldlite, which has tiny gold pearls in the formula for a soft but radiant glow. (When we reviewed the brand in totality, this pick was one of our favorite products from Mac's catalog.)

Saie Glowy Super Gel 

Next, she applies the editor-favorite Saie Glowy Super Gel in the Sunglow shade, which adds a warm bronze to the complexion. Check out our full product debrief for more.

Haus Labs by Lady Gaga Triclone Skin Tech Foundation 

The Haus Labs foundation is one of our favorites—and Earle agrees. She applies shade 210 (a light-medium with peach undertones) with a beauty blender for a smooth, seamless base. 

Rare Beauty Warm Wishes Effortless Bronzer Stick

Earle uses this creamy bronzer stick from Rare Beauty in Always Sunny, a warm caramel shade. She applies to the high points of her face and uses this Patrick Ta contour brush to work in the super-blendable formula. 

Nars Radiant Creamy Concealer 

Next up is the Nars Creamy Concealer (which we gave an almost-perfect rating) in the shade Custard. Applying to areas that need illuminating, she mists her skin with a setting spray before blending it in with a beauty blender. 

Huda Beauty Easy Bake Setting Powder

Baking your face with a setting powder is the best way to guarantee your makeup stays shine-free and in place all day, and Earle uses this one from Huda Beauty (in the shade Cupcake) to do exactly that. (By the way, it's one of our favorite products from the brand!)

Benefit Tickle Powder Highlighter 

She applies this golden pink highlighter just down her nose for a subtle shimmer—the effect is as sweet as the name.

Patrick Ta Major Headlines Crème & Powder Blush Duo

If you like an impactful blush look, we recommend applying a cream and powder formula like this Patrick Ta one, which Earle says is her favorite blush. She takes the She’s Blushing shade (a muted rose color) and applies it to her cheekbones with the Saie Big Brush.

Benefit 24-HR Brow Setter Clear Brow Gel

She adds one swipe of this clear brow gel (a popular pick from the brand) to shape her eyebrows and keep them in place. We love that this formula is completely flake-free, quick to dry, and easy to apply.

Benefit Hoola Matte Bronzer

Using a fluffy brush, Earle blends this bronzer—which was awarded "Best Matte" in our best bronzers roundup—just down her neck to warm up her skin, working to match the tone of her face. 

Better Than Sex Too Faced Waterproof Mascara

After meticulously curling her lashes with the Tweezerman Classic Lash Curler, she applies the waterproof version of the cult-favorite Better Than Sex Mascara. She prefers the waterproof to the regular mascara because it’s better at keeping the eyelashes curled all day. 

Charlotte Tilbury Lip Cheat Lip Liner

Earle has been using this Charlotte Tilbury liner for years—the shade Love Trap adds a pinkish-brown color to the lips. She slightly overlines for a more exaggerated look.  

Laneige Lip Glowy Balm

On top of the liner, Earle applies this gloss-balm hybrid in Berry—a hot pink shade. She loves that it’s long-lasting and easy to apply. 

Ilia Clean Line Gel Liner

For a subtle eyeliner look, she uses this Ilia gel liner, which you can find in our best eyeliner pencils listicle, to apply a small line to the outer corner of her eye, swiping it out with her finger to blend. The result? A smudged but understated eye. 

Freck The Original Freckle Pen

Fake freckles have been one of the most fun makeup trends in recent years, and it’s one of Earle’s favorite ways to add some texture to her look. She makes little dots with the pen on the tip of her nose and under her eyes. 

Charlotte Tilbury Airbrush Flawless Setting Spray 

To set her completed face, she applies the same setting spray all over for a smooth, crease-free finish. We think it's a great choice, as it's a brand favorite of ours.